Age range: 18-35
Size: XS - 3X
Gender: Unisex.
Season: Fall/Winter
Marital: Most likely not to be Married.
Customer location: City or an urban kind of life.
Occupations: Business type of places, but more for the fine arts region. Like the entertainment industry or the fashion industry. Since it is also club wear, it will have also music elements involved to compliment their night out on the town.
Education: Some of the customers would most likely still be in school depending while others will be already working.
Spending habits: Seasonal
Religion: Religion would not really be so much involved given that it is focused more on not having a gender type of clothing
Likes: In many patterns in the unisex clothing right now, the customers are into oversized . Mostly because that the goal is to actually hide the shape of the customers body. Also there is an interest in clean lines and structure meaning it's a well made, not baggy, but the look is oversized.
Dislikes: Anything that is gender assigned. Like gender specific colors and very form fitting type of items that displays the cutomer's body shape. Therefore would give off the impression of a gender specific look.
Quality: Moderately expensive. Leather and higher end materials will be used as part of marketing this type of collectiong to the consumer.
Competitive: Well. It actually is competitive in terms of design since it is a fairly unique kind of style.
Cost: The cost would be moderate.
How will the customer find it?: The customer will like the fact that it is clothes for out on the town that does not have definitive gender to it.
Unisex Streetwear
Hirschmiller, Stephanie. "Toogood RTW Fall 2016." WWD. N.p., 2016. Web. 07 Sept. 2016.
Mak, Phillip. "Our Favourite Unisex Fashion Brands And Designers -." ICal. N.p., 09 Oct. 2014. Web. 07 Sept. 2016.
Taylor, Nigel. "Selfridges to Open Pop-up Unisex Spaces at Its UK Stores." WGSN. N.p., 27 Jan. 15. Web. 27 Jan. 15.
The Atlantic. Atlantic Media Company, n.d. Web. 13 Sept. 2016.
Ferrier, Morwenna. "Gender-neutral Fashion: Beyond Menswear and Womenswear." The Guardian. Guardian News and Media, 2014. Web. 13 Sept. 2016.
Being who you are can often be difficult. Especially when you are not sure about who you are or you’re okay with having a label but want to push the boundaries of defined gender. That is the case when many young adults decide that being defined by what they wear is not an option for them. Just because they dress as unisex doesn’t mean they want to be excluded from fashion and from having a good time. All that is needed is a market to the fashionable unisex.
Demographics
Background
Psychographics
Life stage: Settling into a career.
Relationship status: Single. Could be in a relationship.
Activities: Listening to music. Into the fine arts.
Personality: Could be both introverted or extroverted.
Attitudes: Strong. Confident. Also ready to have a good time.
Class consciousness:
Motivation: The motivation is to allow young individuals to basically discover themselves with being assigned. Especially when it came to Selfridges opening up a whole a new type of fashion department that accepts the agendered. “For us, Agender is not about harnessing a ‘trend’, but rather tapping into a mind-set and acknowledging and responding to a cultural shift that is happening now,” said Selfridges creative director Linda Hewson. “We will explore the relationship between gender and retail physically, digitally and in all of our stores.” ( Taylor, Nigel. "Selfridges to Open Pop-up Unisex Spaces at Its UK Stores." WGSN. N.p., 27 Jan. 15. Web. 27 Jan. 15.)