Consumer Interviews
Introduction
During the process of creating my unisex collection, I asked three consumers of my target market about who they are and what their personal style in the attempt to be able to connect to them and take their point of views into account when designing this collection. Along with it, I had shown them my potential color story and also a draft design and asked for their opinion and whether they could see themselves wearing it.
Draft Design
Color Story
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WHAT PEOPLE SAY
Steven
He is a guy that prefers to be practical and on the go. He prefers comfort over style all the time and would spend about $40 to $50 on a piece of clothing. He does believe the color story that was shown to him is something he can wear with the same thing going for a shirt design he was shown. At one point he does want to be able to own a leather jacket. He believes that fashion industry needs to have "a less stuck up attitude at what is considered 'fashionable.' "
Olivia
She is a girl that loves to express her style in unique ways. Her personal style is qos grunge/ monochrome and she loves to shop about 4 or 5 times a month. She wears gender neutral shirts/ flannels the most. The same extends to her choice of colors. which are grey, olive, and black. She wants to have clothes that are good basics that can be styled in more ways than one.
Kayla
She is a sociology major student that loves the 1920's - 1940's fashion. She shops about twice a month and would spend up to $30 for a piece of clothing. Her favorite colors are blue and yellow. Also, she is all about comfort and vintage but, that doesn't stop her from being on the lookout for current trends. Quality is a must for her over quantity. She wants the fashion industry to focus on the more uncoventional shopper.
Conclusion
What I found from the interviews is that consumers from my market is looking towards more comfort over style. They seem to agree upon that the color story that I have come up with as a potential for my collection. What the fashion industries